To illustrate how few people actually read its terms and conditions disclosure, the online retailer Gamestation, on April Fools’ Day 2010, replaced the usual text with what it called an “immortal soul clause,” which read: “By placing an order via this Web site on the first day of the fourth month of the year 2010 anno Domini, you agree to grant us a non-transferable option to claim, for now and forever more, your immortal soul.” Eager to get on with their online purchase, 88 percent of customers clicked the box to sell their souls. (The 12 percent who opted out were rewarded with a cash credit for their diligence.)
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